E-Commerce Products UI

Choosing products UI

E- Commerce

TheBestAppsInfo

10 min read

E- Commerce Products UI

What is E-Commerce

E-commerce is the process of selling goods and services over the internet. Customers come to the website or online marketplace and purchase products using electronic payments. Upon receiving the money, the merchant ships the goods or provides the service.

Electronic commerce has been around since the early 1990s when Amazon just sold books, but today, it’s a multibillion-dollar industry – and it has gotten even bigger during the pandemic. According to Digital Commerce 360’s analysis of U.S. Department of Commerce data, e-commerce spending hit $347.26 billion in the first half of 2020, up 30% year over year.

It’s not surprising. With few other options, consumers got used to buying everything from food to furniture from online stores.

“We’re certainly seeing several studies that show folks are going to keep their new habits,” Tory Brunker, director of product marketing at Adobe, told Business News Daily. “I really think this is our new normal.”

According to research from consulting firm McKinsey & Company, several online shopping categories are projected to grow more than 35%, including over-the-counter medicine, groceries, household supplies and personal-care products.

Search Bar

The small-but-mighty ecommerce search bar is a critical tool in helping shoppers find the products they’re looking for quickly. Although search boxes are significant drivers of revenue, retailers often pay little attention to their design, placement, and features.

  • Search bar: Find the product you’re looking for here.
  • Search filter: Using the filtering option will help you narrow your search.
  • Featured product banner: You can see the highlighted products or the product offers in this banner.
  • Categories: All product categories are listed in this section.
  • Top section: Here is a list of the most popular products among users.
  • Wishlist: Using the Heart Button, you can Wishlist a product and it will be saved in your Wishlist section.
Products selection UI

Finding Products through the Search Bar

The search bar itself is the start of the journey, and an often-neglected piece of the conversion puzzle. Offsetting it in a different color from your site’s color scheme is one method of drawing attention to it. Putting text inside the box, such as “Enter keyword,” lets visitors know at a glance what is expected (and differentiates it from a newsletter opt-in form). Top it off with a button that reads “Search” or “Find” and include some stylized arrows (indicating motion), and you’re off to a great start.

  • Popular searches: We can see here what people are searching for most frequently.
  • In-stock/out-of-stock: You can see what products are available or not available without clicking on them.
  • Best Products: According to customer reviews, it displays products with good stuff.
  • Availability: Here, the user can easily see the available colors and sizes of products. It makes it easier for the user without clicking the product.
  • Offers: Here, we can easily see what the actual price of a product is and what the prize now is.
  • Shortlisted: We can add the products in the “Favorite” section and “Bag” as well.
  • Ratings: It makes it easy to select which product we have to buy.
Search for products

Finding products through a Smart Search bar

Smart Search refers to search systems powered by Machine Learning, Natural Language Processing & Artificial Intelligence. Smart Search can intuit users’ preferences by analyzing their previous behavioral patterns throughout the web. There is often a specific goal for the user, and they may not necessarily have the exact search terms at their disposal. Smart Search helps fill the gap by understanding the intent behind a user’s search query & providing the most appropriate result for the query. Thus, satisfying the user effectively. It, therefore, helps in reducing the bounce rate & increasing the conversion rate.

  • Photos: Easiest way to see more photos of products from the search section.
  • Description: It shows the product’s description.
  • More options: With the three dots placed on the top right of the product, you can share, report, and rate the products. 
  • Offers: Here, we can easily see what the actual price of a product is and what the prize now is.
  • Availability: Here, the user can easily see the available colors and sizes of products. It makes it easier for the user without clicking the product.
  • Popular searches: We can see here what people are searching for most frequently.
Search products

Finding products through the search bar with more clarity

Smart Search helps fill the gap by understanding the intent behind a user’s search query & providing the most appropriate result for the query. Thus, satisfying the user effectively. It, therefore, helps in reducing the bounce rate & increasing the conversion rate.

  • Photo Search: Your favorite products can be found by uploading a photo you’ve seen somewhere.
  • Trending section: It shows the trending products based on other reviews. It helps you to find the correct and best product for you.
  • Provider: Here the product card shows who’s the supplier of the product.
  • Offers: Here, we can easily see what the actual price of a product is and what the price now is.
  • Ratings: It makes it easy to select which product we have to buy.
  • Shortlisted: We can add the products in the “Favorite” section and “Bag” as well.
Advanced search product

See similar products based on your click (Recommendation)

A product recommendation is exactly what you think–a recommendation for a product. Have you ever made a selection at a local store, based on a product recommendation from the owner or a sales clerk? Has a product recommendation from a friend or family member ever been the deciding factor in your choice of which product to purchase? Celebrity endorsements (paid or unpaid), advice given by a current user, “Best 10” lists on blogs – all of these mentions, and more, leverage the power of product recommendations. Looking for the best dried flower bouquet? Look no further than product recommendation lists on Google. 

  • Sort: The user can sort the products like Popular, Trending, New Arrivals, etc. 
  • Filter: With this filter, the user can filter the price range and the size.
  • Offers: Here, we can easily see what the actual price of a product is and what the prize now is.
  • Ratings: It makes it easy to select which product we have to buy.
  • Shortlisted: We can add the products in the “Favorite” section and “Bag” as well.
E-commerce products

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